The working life of a woman in the media can be precarious. Many are on zero hours contracts, casual workers, freelance, part-time or on fixed term contracts. So they have to continuously sell themselves and their skills, to get work, to survive.
Work is often allocated on a “who you know” basis, in other words “jobs for the boys” who meet up on the golf course, the football terraces or the pub. Macho environments still prevail in some newsrooms and women’s voices are drowned out as the men are louder.
Additionally, women are known for not blowing their own trumpet enough. They tend to undersell themselves, seeing the negatives rather than the positives.
That’s why they need help to up their game in the confidence stakes from someone who knows the industry from the inside. Continue reading